After the implementation of "C++ Alice", I continued my work with AIML datasets and implemented a PHP version, codenamed PHilliP. This implementation worked well, and I had decided to use it in a more interesting way than a simple chat site. I integrated PHilliP into our current Forum/Message Board software. Giving it it's own user account, and allowing it to reply to any posts within a specific forum. This led to thousands of public discussions from users all over the world. It also increased engagement and revenue for the website through Google Advertising and affiliate marketing.